Will internet be new advertising frontier?
In earlier generations, things evolved from stone are, to metal age until agrarian revolution. Since then, the world has pretty much been revolutionary.
The industrial revolution was seen to be the end of development. There were motor engines, powered ploughs, washers and dryers – literally anything that made life worth living. They had made it!
The 1940s jolted the world into a new age; information age. There were computers – big mainframe machines in America – the world loved the marvel – and word spread out. People started naming computers in terms of generations. Technology caught up so fast that by mid 1990s, the generation mantra could no longer hold. We now refer to them by capacity and brand.
Most important is the fact that over the years, computers have become smaller, with bigger operating capacity and speed, and the prices are falling fast. Additionally, the intercourse between telephony, particularly cellular, and the internet is widening the web’s reach immensely. Think of it this way; as long as one has a cell phone, no matter how limited functionality, the internet is reachable.
Much as the person may not be able to use pull technology – meaning logging onto a site and getting the information, one may still benefit from push technology – where the advertiser sends text messages over internet protocol and reach millions of recipients all over the globe with a negligible fraction of what would otherwise be used in TV and Radio.
The internet is becoming cheaper by the day, widening reach by the hour, and facilitating impact assessment. Add podcasting, which creates flexibility in access, to this and you are looking at the new advertising frontier.
